About Us

Flipping business finance and solving B2B payment flows with point of sale finance.

Cloud based payments and financing technology

We are a non-bank cloud based financing technology company operating in select industry verticals providing payment solutions that enable any B2B company to grow quickly and safely

Our partnership model

We are focused on partnering with existing and up and coming industry based software platforms to provide ‘off-the-shelf’ or customisable payment solutions to make the invoice payment experience fully embedded or white-labeled.

Our Team

Our story starts solving the business problem of simplifying access to finance for B2B business at the point of transaction. The customer experience was to enable end business customers access short term cash flow finance similar to a B2C “online checkout” experienceUsing data and technology between a merchant, end customer and credit assessment is what Flip is today.

Understanding end-to-end payments processes for businesses and their customers has shaped our continuous efforts to innovate. 

We are continually learning from our customers everyday to enhance the UX and CX.


Fidaa: Co-Founder & CEO

Fidaa is the co-founder having come back Sydney after living abroad for 14 years. He has more than 25 years finance and investing experience across developed and emerging markets in credit and private markets including 13 years leadership roles in GE Capital across Australia, Asia and the Middle East.

Khaled: Co-Founder & CFO

Khaled is the co-founder and has 15+ years of accounting and business advisory experience, including 10+ years in management and leadership positions. Advised and acted as CFO of a range of high growth technology companies, including Till Payments from its formation.

Christiaan: CTO

Christiaan is responsible for connecting the dots technically. He has 20 years experience technology covering software development, consulting and enterprise deployment establishing product teams across Australia, UK, US. 10 years working across financial services, in credit origination and decisioning.

Cem: Head of Sales

Sales head with  15+ industry experience. Cem has a passion for all things business. Having worked in Logistics for over 15 years, with passion for sport, in particular Rugby League, Cem was both a player and representative coach developing current top-grade players in the NRL today. Cem is also the Co-Founder of Champ Mouthguards.

Partner with us

Win-win relationships and commercial models

Join our growing community of industry partners, including payment providers, marketplaces and cloud-based SaaS software platforms.